Cleavage,Belly.. What next?

I came accross a news item few days ago which read 'Cleavage for Hire for 15 days'. A lady was auctioning advertisement space on her cleavage in an auction site. I was a bit surprised and thought of this to be an odd event but today again i read this article about a lady who was auctioning advertisement space on her Pregnent Belly! and more to this she had takers of the space for $4000 ! This has certainly made me think what's gonna be next?